Apple Might Buy Netflix: Citi

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If a couple of Citi analysts are to be believed, there is a 40% possibility of Apple purchasing video streaming platform Netflix. Apple has a vault of money that it uses to purchase other interesting companies that make business sense. The company had recently purchased music discovery app Shazam for $400 million. The company had earlier also purchased Beats Audio for $3 billion, which was the company’s largest acquisition.

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But if Citi analysts Jim Suva and Asiya Merchant are to be believed, Apple might purchase Netflix for an estimated $104 billion. The analysts have also added that there is only a slim 10% chance that Apple will go after game producers such as Electronic Arts, Take-Two, and Activision.

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