Dubai Business Women Council (DBWC) recently hosted a seminar under the theme “Power of Digital Marketing” during monthly Network Majlis to help businesses drive success in today’s digitized world. Experts from Google, Polar Bear Creative, MomSouq and Mompreneurs ME shared digital marketing strategies with eminent women personalities in the UAE.

The session focussed on Search Engine Optimization, Google Adwords and popular digital marketing tools and tactics. It also highlighted crucial elements such as the key criteria for developing a website, social media platforms and applications, and database management essential to augmenting a business’ online presence.

Raja Al Gurg, President, Dubai Business Women Council, said: “With statistics indicating that 61 per cent of global Internet users research products online, we felt the time was right to conduct a seminar on this topic. In the UAE especially, with the increasing prevalence of smartphones, there is no denying the significance of digital marketing. With our distinguished lineup of international and regional experts, the seminar proved to be highly beneficial.”

Marie de Ducla, Industry Head Travel – Gulf, Google Dubai; Saman Hamidi, Co-Founder and  Manager, Polar Bear Creative Consultancy; and Mona Tavassoli, Founder, Mom Souq and  Mompreneur Middle East, formed the panel of speakers.

Founded in 2002, DBWC motivates women to be productive members of the society, while encouraging role models to rise up from the ranks and inspire other women around the world, especially in the Arab region, to discover their true potential. DBWC organises the high-profile monthly event ‘Network Majlis’ to provide information about the latest knowledge, skills and best practices for women entrepreneurs and leaders. For more information about recent DBWC activities, log on to the Council’s Facebook page – https://www.facebook.com/pages/Dubai-Business-Woman-Council-DBWC/146645812070341