ESET Middle East has announced that it is running a month long promotional campaign from 28th January 2018 to 28th February 2018 to mark “Data Privacy Day.”Through the campaign, the IT security company will offer extra 6 months of subscription on select products. The special offer applies to ESET Endpoint Encryption for data encryption, ESET Secure Authentication for two-factor authentication, Safetica for data loss prevention, and Xopero for backup and data recovery.
According to Dimitris Raekos, the General Manager at ESET Middle East, “Being one of the leading cyber security solutions providers, ESET in Middle East has been in the forefront of leading any campaign that can ensure data protection. This year to commemorate the Data Privacy Day, we have rolled out a special promotion and are offering 6 months of additional protection on our selected products for free.”
Data Privacy Day was first launched on January 28, 1981 as Data Protection Day. The day, according to ESET, reminds users the importance of privacy and security online. “Data has become the biggest commodity in this age of digital transformation and securing this data has become paramount importance for everyone whether it’s an individual user, corporate or even government users. The loss of sensitive data and information can have long lasting ramifications leading to significant financial losses, penalties and reputational damage,” said the company in a press statement.
The company further said that awareness about protecting data is crucial frontline defence and first step for building security consciousness. “We are glad to be part of this moment and this month long promotional campaign in a way is our contribution towards celebrating the Data Privacy Day. We are confident this day will go a long way in raising the bar for data protection and also our promotion will enable more users to enjoy the benefits of data protection and cyber security,” concluded Raekos.