Etisalat Opens First ‘Business in a Box’ Store for SMBs at Sharaf DG

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Etisalat today announced the opening of the first digital experience store giving Small and Medium Businesses (SMBs) in the country the convenience of a one-stop destination shop to meet all their business communications, ICT and devices needs. This unique Etisalat showcase is set to open at Sharaf DG’s Dubai flagship store at the Times Square Center on Sheikh Zayed Road.

SMBs can enjoy exclusive offers and witness first-hand live demonstrations of Etisalat’s all-in-one ‘Business in a Box’ solutions, including applications and a wide range of zero-upfront office devices by on-site specialists. “We are proud to launch the first ‘Business in a Box’ digital experience store for SMBs in the country,” said Esam Mahmoud, Acting Senior Vice President, Small and Medium Business at Etisalat.

“Today it’s significant for SMBs to adapt business tools to expand their opportunities within the economy to grow and innovate. Our objective is to offer our SMB customers convenient options and Etisalat’s ‘Business in a Box’ will help this strategic sector bridge this gap and build strong commitment to fresh levels of digitization.”

‘Business in a Box’ provides the flexibility for SMBs to focus on their core business as well as control inflationary costs, enabled by solutions that manage business operations efficiently. Packages start from AED995 per month with high-speed Internet up to 100 Mbps, advanced telephony and IP phones, office applications, business-grade devices at zero upfront cost, end-to-end security, 24×7 support and more.

Times Square Center, Dubai is home to the largest multi-brand electronics retailer in the Middle East – Sharaf DG. This high-end flagship store is spread across 8000 square metres and creates a new shopping experience where technology meets customers. The store has the entire range of consumer electronics and appliances, advanced audio and even a dedicated section to serve the growing needs of SMBs. Sharaf DG at Times Square Center attracts over 70,000 walk-in customers a month and is the destination for the discerning electronics buyer.

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