HP unveils world’s first cartridge-free laser printer for small businesses

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HP has unveiled the world’s first cartridge-free printer-the HP Neverstop Laser- here in the UAE. Say goodbye to ‘printerruption’, as this latest entrant promises fast, accurate and cost-effective results. With a toner that can be replaced in seconds, the HP Neverstop Laser ensures that businesses can remain in the flow of things by getting the most value from their printer.

Other key features of this printer include the ability to print up to 5,000 pages without interruption, easy mobile scanning and printing, and an extremely competitive price.

“Market reports estimate employment potential for small and medium sized enterprises in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023,” said Peter Oganesean, Managing Director of HP Inc. UAE and East Africa. “This offers a huge opportunity to cater to an audience that demand hassle free products to increase efficiency. In line with this, we developed the Neverstop Laser printer to reduce common interruptions thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operations.”

“SMBs form the backbone of the UAE economy, comprising 86% of the total private sector workforce and more than 60% of the country’s current GDP. Our ambition is to fulfil our customers demand for low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the UAE and play a role in the growth of the SMB sector,” he added.

“With more than half of entrepreneurs and small to medium business owners agreeing that their businesses cannot operate without a printer– we designed this unique product to give the entrepreneurs a competitive edge in the marketplace,” said Tony Bssat, Category Head of Printing Business Unit at HP Inc. Middle East.

“Besides meeting customer demands, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Neverstop Laser design which is made with more than 25 percent recycled plastic while the toner reload kit is made of 75 percent recycled plastic,” he added.

The HP Neverstop Laser printer is now available in the UAE for AED 1,149, including VAT.

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