The Dubai based agency is developing a ground-breaking technology targeted at solving the biggest challenges for the global PR industry and its relations with the media. The research has started at the end of 2018 and for the past 10 months, the team behind Jensen Matthews has analyzed the impact of traditionalism on the industry and the decline of the customer trust at a global scale.
The industry is facing ethical and technological challenges along with a rocky relation with media outlets internationally, creating an environment of non-innovation.
“The PR industry is ready for disruption. After 10 months of research and analyzing the problems in the industry at the global level, we decided to develop a technology that will revolutionize the way PR companies deliver content and the way newsrooms consume content. In the current tech context, we have to innovate the relationship between agencies and the media. We are now open for seed investment round at a global scale” said Loredana Matei the founder of Jensen Matthews.
The JM technology is set to be launched in the first quarter of 2019 covering focus media hubs in New York, Syndey, Singapore, London, and Dubai.