The evolving needs of advertisers in the emerging digital-driven economy in the Middle East & North Africa require advanced performance-based service models.
A couple of years ago, the company began its operations under the brand name of “Levant Network”, with a focus at the time on premium display advertising; then it added programmatic display services and affiliate marketing services. The company has now rebranded as ‘Relevant Network’ to signal its focus on these advanced performance services. It is a wholly-owned subsidiary of MediaScope Holdings Inc.
Accordingly, Relevant Network is an affiliate marketing network and digital performance advertising company which delivers leads, sales, app installs, and other performance-based solutions; and has successfully served leading clients in the fields of eCommerce, research, financial services, classifieds, gaming and more.
Zeid Nasser, founder of Relevant Network and chairman of MediaScope Holdings said, “Our clients pay-per-action, which is the next evolution in digital marketing services that we offer through a network of talented affiliate marketers and performance advertising specialists.”
“The fast-paced expansion in the region’s eCommerce and mobile sectors, in particular, is propelling growth in such conversion-based services; whereby clients want to pay for specific goals such as obtaining a lead or a registration, making a sale, acquiring a mobile app download or other actions. Also, our programmatic display advertising services have achieved a higher level of value for brand advertisers, therefore a higher return on investment. Our focus on these services has positioned Relevant Network as one of the leaders in these specialized fields,” he added.
Wedad Medra, part of the founding team and Director of Affiliate Management at Relevant Network, added that “we work with a network of hundreds of talented digital marketers from across the Arab World, who utilize our platform to deliver results to our clients and generate personal income for their efforts. This reflects a trend towards freelance and part-time employment in the new digital economy. As Relevant Network has grown alongside eCommerce growth, we have added more offers and client campaigns on our platform and we are recruiting even more affiliates as talents and networks also continue to grow in the region.”
Relevant Network is headquartered in Amman, serving clients across the globe targeting MENA consumers. Its parent entity, MediaScope Holdings Inc., is a publishing, events and digital media group established in 1994 by Zeid Nasser.
