Guvera, a platform for music streaming, has announced the launch of its service in the UAE, offering users free access to millions of tracks from local Arabic, International and Bollywood artists.

Developed in 2008 in response to the mass consumption of illegal music online, Guvera provides consumers with legal way to access music online and on their mobile devices whilst giving royalties to the artists and record labels responsible for producing it.

To deliver on the strategy to serve the UAE with the best in local and international content, Guvera has entered into agreements with both major and local music labels and content aggregators.

Commenting on the launch, Darren Herft, Chief Executive Officer of Guvera, said, “We are both proud and excited to be launching our international music streaming offering to UAE; a market that is truly diverse in terms of its taste for music. We plan to provide our Emirati and expatriate users with the best expert-curated local and international music content – all they have to do is hit the ‘play’ button.”