Nearbuy Launches Mobile App for Location-Based Shopping

Nearbuy Launches Mobile App for Location-Based Shopping

Nearbuy provides a new geo-specific advertising platform, which delivers targeted advertisement to customer directly on mobile phone while they are near the point of purchase. Nearbuy is a free app compatible with iPhone, Blackberry and Android.

Once downloaded, Nearbuy users will have access to exclusive and selected offers on their mobile device. No spam and no need for paper vouchers anymore, the shopper will use the barcode generated directly from their device.

Nearbuy is unlike any other platform that currently exists in the market where the user is requested to open the App and search for deals and coupons. Taken into account the selection of favorite brands, Nearbuy informs spontaneously users of available offers when they are in a shopping mall or around participating outlets.

Aldo, Dune, Garage, Nine West, Charles & Keith, La Vie en Rose, Athlete’s Co, Inglot, HourChoice, Rivoli, EyeZone, Zadig&Voltaire, Nina Ricci, See By Chloé, Hervé Léger, Paule Ka, La Senza have selected Nearbuy to promote exclusive offers at Dubai Mall, Mall of the Emirates, Mirdif City Center and Ibn Battuta Mall.

Nearbuy will be announcing further partnerships with major retailers in the next few weeks and also plans to expand its reach to additional shopping malls very soon.

Rashid Doleh, Co-Founder of Nearbuy and mSquared Shopping Centres, former CEO of Emaar Malls group and President of Middle East Council of Shopping Center, said, “Nearbuy is an extremely powerful and cost-efficient tool for targeted advertisement. It will become the largest mobile ‘near-store’ media available in Dubai very soon.”

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