Sonic Wave to Offer a Huge Range of Carefully Chosen Audio Products from Proven Suppliers

Entrepreneurs Interviews

Co-owner of Sonic Wave and Grammy Nominated music producer Andy Williams, speaks about the story behind Sonic Wave and the opening of their first store in the UAE.

What is the USP of Sonic Wave? How does the company differentiate itself from competitors?
Sonic Wave is a sole distributor for a range of high-quality pro-audio equipment across the world. This enables Sonic Wave to be a one-stop-shop for all audio and lighting requirements. It can cover everything from DJs and small bands up to large scale installations. Sonic Wave has a fully equipped showroom where customers can demo the products and a fully equipment service centre.

What is the target audience of your new e-commerce platform?
We aim to cover the needs of every audio enthusiast starting from the home DJs through to bands and DJs, as well as integrators, event companies, and hospitality industry in general.

How does Sonic Wave onboard suppliers onto the platform?
We have carefully chosen a huge range of products from proven suppliers across the world offering quality and performance at a competitive price, enabling Sonic Wave to be a one-stop-solution for all pro-audio equipment.

Which geographies does Sonic Wave currently cover?
Although operating mostly in the United Arab Emirates, Sonic Wave can supply the products to the GCC and the broader Middle East.

Sonic Wave has qualified technicians and engineers on-hand 7-days a week who can cover on-line and on-site visits (within the UAE).

Tell us about your presence in the UAE market.
We want to be the one-stop-shop for all pro audio, visual and lighting solutions. Hence, we launched our very first store in Airport Road, Al Garhoud, Dubai. Sonic Wave is a showroom and retail outlet for all professional audio and lighting products, complete with a furnished recording studio, showroom with demonstration units and a service center with trained technicians.

The opening of our first outlet will be in line with the exciting launch of latest DJ mixers and powered speakers, and an introduction of new quality brands in the region. The focus of Sonic Wave is to serve all system integrators, installers, rental companies, hospitality industry, entertainment venues, house of worships, entertainers, DJ’s and audio enthusiasts.

What is the startup story behind Sonic Wave’s ecommerce initiative?
Sonic Wave has worked with many integrators over the last few years. While personal engagement is great for business, sometimes it is easier just to find the product ranges quickly and easily online. This enables the clients to access the products, prices and stock levels 24 hours a day.

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