Tiger Global Management – a majority stakeholder of Cobone, the Middle East’s largest daily deals site – has announced the launch of Triperna, a new way to experience travel in the Middle East. The ever-popular Cobone Destinations will be rebranded to Triperna to provide customers with a single source of affordable and exciting holiday packages.
Triperna aims to inspire travel in the Middle East with its holiday packages to exotic locations around the world and local travel throughout the Middle East. Kicking off the launch of the site, Triperna is offering a selection of the most popular destinations, including Anantara Dubai The Palm Resort & Spa, Ramada Plaza JBR, Park Hyatt Abu Dhabi and Jumeirah Zabeel Saray.
“The travel market in the Middle East and North Africa is estimated to be at USD 35 billion with UAE and KSA being the key growth markets in the region. As the e-commerce market in the region matures, we foresee the future of the travel industry to be online,” said Paul Kenny, Co-founder and CEO of Triperna.
Triperna will offer benefits such as, instant confirmation, value-added services, “best package price” guarantee, and online and offline payment options. The site will offer exciting packages for local and international travel that covers excursions, hotel stay airline tickets, airport transfers, and more. Customers will be able to choose destinations and packages by regions or themes.
“The success of Cobone Destinations inspired us to establish Triperna. The new site combines our experience and expertise in e-commerce with our passion for travel. With Triperna, we aspire to bring to life dream vacations for customers from across the Middle East,” Kenny added.
Cobone Destinations was established in 2011, and since has been steadily increasing in popularity. Currently, Cobone Destinations represents a large percentage of Cobone’s overall business in the region and is one of the fastest growing categories for the company.
According to Google’s “Traveller’s Road to Decision” survey, the internet is the number one source for trip planning in the UAE and KSA for both business and leisure. Additionally, 69 per cent of travellers have used smartphones and tablets when planning a trip.
To experience the new site or for additional details, please visit: triperna.com.